Hi friends!
Today, we will temporarily veer off our regular programming en lieu of a Fashion 101 that was requested by a handful of those who have yet to understand why their Instagram feeds are flooded with enraged commentary about the latest Celine show. Personally, I’m so excited that something other than Bella’s crop tops and Yeezy pantyhose has reached those with little interest in the fashion world, that I will gladly utilize my (waning) industry knowledge to decipher.
Let’s start with a quick crash course. Here is what you need to know before we proceed:
Most major fashion houses are owned by huge luxury conglomerates, the key players being LVMH (Louis Vuitton, Dior, Celine, etc.) and Kering (Gucci, Balenciaga, Saint Laurent, etc.) These parent companies hire creative directors (i.e. head designers), who, in turn, imbue the brands with their respective vision. Sometimes, the creative directors are celebrities in their own right (think Karl Lagerfeld at Chanel); other times they are behind-the-scene mavericks who are largely unknown to the public. Sometimes, they respect the inherent brand codes; other times they have their own, impenetrable vision. Like with any job, they can stay anywhere from one season to a few decades. The most important thing, to the suits-in-command, is that they SELL.